Making a conscious clientele and changing the consumer's thinking - this was the main topic at the press event of MKB-Euroleasing. The lecturers spoke about the effect of the economic crisis, from the car-financial and the car-dealers market point of view. The car-financial sector was represented by Attila Kühne, Head of the Sales Division of MKB-Euroleasing. Mihály Valkó, Head of the Economic Division of CarNet Invest pled the car-dealers sector. The common consumer-protection programme of MKB-Euroleasing and an NGO was presented by János Pintye, Head of the Marketing Division of MKB-Euroleasing and Zsolt Hajnal PhD, Chairman of the Hungarian Consumer-Protection Union.

Eight journalists took part at the two-hour-long event. The press release of Comprad generated 28 coverages, for example in Népszava (national political-public daily), Napi Gazdaság and Világgazdaság (national economic daily), Hungarian News Agency, Hírszerzх and Figyelх Online (online news magazine).

Comprad tasks were the complete organization of the press event (choose the venue, order the catering, make the invitation card, invite journalists, on the spot coordination, make and send out press release, make follow-up rolls and collect the coverages).