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That is „WHY” we organize sponsors for the Budapest-Bamako Rally!
Dear Sponsors! We - together with them - thank you!
Comprad is 10 years old!
December 2008
We are proud of:
…helping more than 100 Hungarian and foreign firms’
communication activity
…preparing approximately 700 press releases
…organizing 110 press events
…organizing our largest event, with 1500 participants
…preparing Hungary’s first „red book”
…our previous and present clients
…running a Public Relation Trainee System in frame of which
more than 100 students from the higher education who has learned in Comprad
…our colleagues’ hard work
…our international background, Edelman
We thank our clients, previous and present colleagues for
the support in the last 10 years!
The aim is to make a conscious clientele
09 December 2008
Making a conscious clientele and changing the consumer's thinking -
this was the main topic at the press event of MKB-Euroleasing. The
lecturers spoke about the effect of the economic crisis, from the
car-financial and the car-dealers market point of view. The
car-financial sector was represented by Attila Kühne, Head of the Sales
Division of MKB-Euroleasing. Mihály Valkó, Head of the Economic
Division of CarNet Invest pled the car-dealers sector. The common
consumer-protection programme of MKB-Euroleasing and an NGO was
presented by János Pintye, Head of the Marketing Division of
MKB-Euroleasing and Zsolt Hajnal PhD, Chairman of the Hungarian
Consumer-Protection Union.
Eight journalists took part at the two-hour-long event. The press
release of Comprad generated 28 coverages, for example in Népszava
(national political-public daily), Napi Gazdaság and Világgazdaság
(national economic daily), Hungarian News Agency, Hírszerzõ and Figyelõ
Online (online news magazine).
"Hungary is in the central of the crisis in the region"
12 November 2008
"Hungary is in the central of the crisis in the region, due to the
vulnerable economy" said György Jaksity former CEO of the Budapest
Stock Exchange, at the 2nd professional event of MKB-Euroleasing.
Jaksity also spoke about the IMF-credit and the danger of the foreign
exchange credit. László Fejes, CEO of MKB-Euroleasing gave a lecture on
the blast, which has reached the car-financial market. József Reizinger
(from MKB-Euroleasing) talked about the risk management strategy of the
firm. Finally, Attila Pásztor, lieutenant-colonel from the Budapest
police-office spoke about the car-finance cheating in Hungary. 22
car-dealers took part in the event.
Verdict of the people - press event for PBA Praeventio
3 November 2008
Our new client, PBA Praeventio Broker Insurance Co. conducted a representative online research asking 12 500 people about their satisfaction regarding the insurance firms' service. Comprad organized an exclusive press event for PBA to present the results of the research. Besides they analyzed the aim related to statutory car-insurance (the campaign is between 1 November and 31 December).
The participants were Zoltán Radics, Managing Director of PBA, Lóránt Lantos, Head of the On-Line Divison and Csaba Szabó, Senior Analyst of TNS Hungary (the firm that analysed the result of the research). At the event 9 journalists took part - representative of printed and online media. We generated 18 coverages.
Birthday celeb-party for Sportingbet
15 October 2008
Our agency organized a huge birthday party for a big international client, Sportingbet. One of the biggest online sport-bet company celebrated the 10th anniversary on 15th of October. This party with some celebs and sportmen were held on the top of the Gellért mountain.
Our tasks were: invite journalists and celebs, on the spot coordination, make a press release and do follow-up roles.
Successful season
19 September 2008
In autumn 2008 Comprad has acquired new clients mainly by invitation tenders. The agency has won the complete external communication assigments of PBA Praeventio Broker Insurance Co. through a two-round tender. Our company’s job are, among others, communication consultancy, strategic planning, media purchase, event organization, and building media relations. The contract is for undefined time.
During the summer, our global partner, the EDELMAN Public Relation Worldwide has won three tenders. Thus Comprad – as the sole representative partner in Hungary – is responsible for PR activity of Hewlett-Packard Imaging and Printing Division and of Sportingbet.com online betting office in Hungary. Besides these, the network got an order of Public Affairs assignment from the LEGO Group.
Press event of MKB-Euroleasing
25 June 2008
Our agency organized a press event for one of the biggest Hungarian car-financing company, called MKB-Euroleasing. The aim of this event was to build up a strategy against finance-cheats. The participants were László Fejes, the CEO of MKB-Euroleasing, Tamás Csináth PhD., the Head of the Law Department and János Pintye, the Head of the Marketing Department. Attila Pásztor lieutenant-colonel from the Budapest police-office also took part. "The event was absolutely successful" - said László Fejes, after the program.
MKB-Euroleasing Klub
20 March 2008
Our agency organized an event for our client, MKB-Euroleasing. On 20 March the managers and the president of the company presented professional issues. After the event Comprad published a press release. The participants and also our agency were satisfied with the programs.
Comprad’s partner is the Budapest-Bamako Rally
February 2008
The Budapest-Bamako Rally employs the agency for communication and media related activity. Comprad began its commission with the rally in 2008 and further cooperation is fixed for three year long period by Szabó Gál András, the organizer of the competition.
Further details on the rally can be found on the http://www.budapestbamako.org/ website.
Budapest-Bamako Rally 2008.
12 January -27 January 2008
The communication strategy and sponsorship of the specific teams (Bus number 7, Mad Team) are organised by Comprad.
(More info on http://www.hetesbusz.hu/ and on http://www.madteam.hu/ .)
MKB-Euroleasing lengthened its contract
1 January 2008
Hungary’s one of the most successful leasing companies has been working with Comprad since January 2007. The jobs this year will be the development of the contact with the press, organisation of partner and professional events, monitoring of media, completion of press releases and supplementary articles, collocation of the media mix of online and offline media campaigns and so on.
MART chose an agency
1 January 2008
Calling for tender, MART chose Comprad to complete fully comprehensive PR and PA exercises. Our agency’ s tasks include organization of events, editing, designing and publishing the company’s folder.
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