After 1989 the political and economic area used and promoted the expression PR, which became a fashionable word after marketing. Still, the majority of people both in Hungary and abroad do not really know what these labels need. So, we cannot surprise when they do not know the Internet related “ePR” based on expressions like e-business and e-commerce.

For this reason, CERP, the European Public Relations Confederation created a commission referred to Europe, which argues the relationship of the Internet and PR, the advised methods of ePR usage.