Our new client, PBA Praeventio Broker Insurance Co. conducted a representative online research asking 12 500 people about their satisfaction regarding the insurance firms' service. Comprad organized an exclusive press event for PBA to present the results of the research. Besides they analyzed the aim related to statutory car-insurance (the campaign is between 1 November and 31 December). 

The participants were Zoltán Radics, Managing Director of PBA, Lóránt Lantos, Head of the On-Line Divison and Csaba Szabó, Senior Analyst of TNS Hungary (the firm that analysed the result of the research). At the event 9 journalists took part - representative of printed and online media. We generated 18 coverages. 

Our tasks were to choose the venue, order the catering, invitate journalists, make and send out press release and handouts, make follow-up rolls, collect the coverages.