On 6 October Hewlett-Packard (HP) Hungary introduced its latest inkjet photoprinter-series (Photosmart) to journalists in Tropicarium Budapest. During the all-day event journalists could test these photoprinters and also the Officejet printers.

The event was opened by László Czinege, the director of HP Imaging and Printing (IPG) Division, then Gábor Miskei, the director of IWS Division spoke about the latest industry trends. After that János Mayer, the expert of HP hold a speech about the new printers under the title of „Print creative with one touch”.

Before the lunch Zoltán Diószeghy, the director of the exclusive distributor, HPIX Ltd.  introduced of HP Photokiosk. After the lunch, journalists could visit the Tropicarium – the largest sea aquarium in Central Europe – and take photos.

Journalists could print their photos ont he spot testing the new printers this way.

The event last from 10 am to 3 pm with 21 journalists attended from 16 (print and online) IT, lifestyle and business media.

Our tasks were the complete organization of the event (choosing the venue, ordering the catering, preparing a checklist and scenario), the media organization (inviting journalists, preparing and distributing press materials), on the spot coordination, and the follow-up tasks (collecting and analysing the clippings).

Example from the articles: download here .