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Comprad got a new assignment from an NGO
15 December 2009
“King David” Foundation – as a maintainer of
György Müller Kindergarten and Elementary School – gave an assignment to
Comprad. The aims of the NGO are acquiring sponsors, framing brochures,
organizing charity event, preparing and distributing press materials and
building media relations.
Comprad works for the foundation for less than
the average agency fee. Csaba Kocsis, managing director of Comprad said “our
agency can support the needy NGO this way.” The contract lasts until June 2010.
Comprad won a Silver Effie award
12 November 2009
Comprad Communications has won a
Silver Effie award. The agency took part in the prestigious competition with
the „Lips” product launch campaign of Microsoft Xbox 360. The creative agency,
Universal McCann Hungary and the PR agency, Comprad gained this prize in the „non-wasting
consumer goods” category.
Lips is a karaoke game for Xbox
360; the client of the launch campaign was Microsoft Hungary.
This year was the eighth
competition of Effie, organized by the Hungarian Department of the International
Advertising Association and the Alliance of Hungarian Communications Agencies.
The obtained prize „means grade, accolade for the makers of an efficient
campaign and shows the good liaison between client and agency”.
Comprad congratulates to the winners
of Effie 2009 and thanks the colleagues participated in the Xbox 360 project
for their hard work!
Here you can download the details of the campaign.
Edelman has won a new client
26 October 2009
Edelman and its partners will
start to execute a global pr-communication consultancy project for
Hewlett-Packard (HP). The world’s largest global pr-alliance has won this new
business during the spring of 2009. The global contract will last until 2011.
Comprad Communications – as a
sole affiliate partner of Edelman in Hungary – will provide full service PR for
HP Personal Systems Group (PSG) in Hungary including media relations, event
organization and communications consultancy.
Comprad has been working for HP
Imaging and Printing Division (IPG) in Hungary since October 2008.
Spectacular press event for Hewlett-Packard Hungary
6 October 2009
On 6 October Hewlett-Packard (HP) Hungary introduced its latest inkjet photoprinter-series (Photosmart) to journalists in Tropicarium Budapest. During the all-day event journalists could test these photoprinters and also the Officejet printers.
The event was opened by László Czinege, the director of HP Imaging and Printing (IPG) Division, then Gábor Miskei, the director of IWS Division spoke about the latest industry trends. After that János Mayer, the expert of HP hold a speech about the new printers under the title of „Print creative with one touch”.
Before the lunch Zoltán Diószeghy, the director of the exclusive distributor, HPIX Ltd. introduced of HP Photokiosk. After the lunch, journalists could visit the Tropicarium – the largest sea aquarium in Central Europe – and take photos.
Journalists could print their photos on the spot testing the new printers this way.
The event last from 10 am to 3 pm with 21 journalists attended from 16 (print and online) IT, lifestyle and business media.
Launch of "The art of Swiss ice cream"
17 June 2009
Rhubarb ice cream with goose-liver and fennel
puree – it was just one delicious creation which could be tasted at the launch
press conference of Mövenpick of Switzerland . The event took place at New York
Palace Budapest with twenty journalists from the Hungarian lifestyle and
gastronomy press. The host of the event was András Wolf, creative chef, the
Hungarian brand-ambassador of Mövenpick who prepared some fantastic courses
like vanilla ice cream with balsamic vinegar and colorful pepper, cognac ice
cream presented on Henessy VSOP cognac.
Mövenpick brand was born in the ‘60s in Switzerland. The
ice creams are made from high-quality, 100% natural ingredients from all over
the world. Bourbon vanilla from Madagascar,
for example. Grand Cru cocoa from Ecuador
and cream, of course, from Switzerland
– so it is a really premium ice cream. Hungarian gourmands can taste 16 sorts
of flavor at premium restaurants and 9 at the shops.
"Trust is not a zero-sum game"
April 2009
Nearly two-thirds of informed publics (62%) trust corporations less than
they did a year ago, according to the 10th Edelman Trust Barometer. When respondents in the United States were asked about trust in business
in general, only 38% said they trust business to do what is right — a 20 percent
plunge since last year — and only 17% said they trust information from a
company’s CEO. Both are lower levels of trust than those Edelman measured in
the wakes of Enron, the dot-com bust, and Sept. 11.
“It has been a catastrophic year for business, well beyond the evident
destruction in shareholder value and need for emergency government funding,”
said Richard Edelman, president and CEO, Edelman. “Our survey confirms that
it’s going to be harder to rebuild our economies because no institution has
captured the trust that business has lost — trust is not a zero-sum game.
Business must recast its role in society and move beyond simply generating ROI
to its shareholders. It must partner with government and other institutions to
assume societal responsibilities.” The Edelman Trust Barometers explores trust
in four institutions: business, government, media, and NGOs.
Here you can download the complete survey.
Comprad is 10 years old!
December 2008
We are proud of:
…helping more than 100 Hungarian and foreign firms’
communication activity
…preparing approximately 700 press releases
…organizing 110 press events
…organizing our largest event, with 1500 participants
…preparing Hungary’s first „red book”
…our previous and present clients
…running a Public Relation Trainee System in frame of which
more than 100 students from the higher education who has learned in Comprad
…our colleagues’ hard work
…our international background, Edelman
We thank our clients, previous and present colleagues for
the support in the last 10 years!
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